The Art of Experience Design

$444.00

Ordinary Magic & The Art of Experience Design is a 6 week initiation in making moments that matter.

Before you can design gatherings that move people, you need to know what it feels like to be moved. So we begin there — with experiences you design for your own life and community.

You'll create an experience for yourself, then for someone you love. Then for a small group. By the end of the course, you'll have traveled a full arc of the craft — from the most intimate scale to the principles that bring rooms full of people to life. The same design intelligence that makes a perfect evening for one person is what makes a festival feel alive.

This course shows you how those scales connect and provides a framework for creating moments people will carry with them for the rest of their lives.

Over 6 weeks, we'll:

✨ Build the foundations of experience design from the ground up, not with theory, but with applied practice

✨ Design at three scales — for yourself, for someone you love, and for a group

✨ Explore creative constraints, design frameworks, and emotional intelligence practices that you can apply to any experience you create, at any scale

✨ Discover how intimate design thinking scales into large, unforgettable experiences

Course Details

🌀 Live on Zoom

📅 6 weekly sessions, Wednesdays 10–11:30 AM PT
Sept 16 – Oct 21 (9/16, 9/23, 9/30, 10/7, 10/14, 10/21)

⏳ Independent design practice between each session

✏️ ~1 hour per week of pre-recorded content and workbook exercises

👥 Max 20 participants

🌿 $444 — Price goes up to $555 on September 10th

✨ Two reduced-rate scholarship seats are held for those who need them. If cost is the only thing standing between you and this room, reach out to laika@ordinarymagic.co — we'll find a way.

Ordinary Magic & The Art of Experience Design is a 6 week initiation in making moments that matter.

Before you can design gatherings that move people, you need to know what it feels like to be moved. So we begin there — with experiences you design for your own life and community.

You'll create an experience for yourself, then for someone you love. Then for a small group. By the end of the course, you'll have traveled a full arc of the craft — from the most intimate scale to the principles that bring rooms full of people to life. The same design intelligence that makes a perfect evening for one person is what makes a festival feel alive.

This course shows you how those scales connect and provides a framework for creating moments people will carry with them for the rest of their lives.

Over 6 weeks, we'll:

✨ Build the foundations of experience design from the ground up, not with theory, but with applied practice

✨ Design at three scales — for yourself, for someone you love, and for a group

✨ Explore creative constraints, design frameworks, and emotional intelligence practices that you can apply to any experience you create, at any scale

✨ Discover how intimate design thinking scales into large, unforgettable experiences

Course Details

🌀 Live on Zoom

📅 6 weekly sessions, Wednesdays 10–11:30 AM PT
Sept 16 – Oct 21 (9/16, 9/23, 9/30, 10/7, 10/14, 10/21)

⏳ Independent design practice between each session

✏️ ~1 hour per week of pre-recorded content and workbook exercises

👥 Max 20 participants

🌿 $444 — Price goes up to $555 on September 10th

✨ Two reduced-rate scholarship seats are held for those who need them. If cost is the only thing standing between you and this room, reach out to laika@ordinarymagic.co — we'll find a way.

What People Are Saying

“Friends, I cannot recommend this course enough! To anyone who gathers people by design (or would like to). And especially to those of us who work in the industry, and wonder if perhaps (just maybe) the most important immersive experience we're creating is a life well lived in connection with others.”

— Bronwyn, Moment Factory

I feel extreme gratitude and nourished/enriched by being able to share the virtual room with such inspiring people, and be taught by someone who has done things I only dream of bringing into the world. Very excited to begin pushing the boat out - and I really hope our paths will cross in the future.

-Past Student

What I loved about this course was the chance to learn something that felt bigger than a skill, it was like a door to somewhere else, the entrance to a bigger world beyond the logic of designing for efficiency.

— Julieta, Malva Lava

Laika and the way that they held the group; with this deep sincerity and gentleness. Having facilitated groups for about 14 years I don't think I have met someone who can so artfully hold the needs and hearts and minds of a group of humans quite so well;

-Past Student

The course feels like it helped me remember things I knew in another lifetime that I've been yearning and searching for connection to. It was equal parts tangible and applicable to the experiences I design in my own work, as well as inspiring for the curious, mischievous, joyful parts of me that have felt neglected..

— Jelena

Laika brings magic to the process of creating experiences. Even though I already had a fairly robust practice as an Experience Designer, Laika's approach helped me step back and explore how to feel into the experiences I was designing and has helped me bring more emotional resonance to my work.

-Past Student

Want to join the waitlist for future rounds of the course?