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Ordinary Magic & The Art of Experience Design is a 6 week journey into the craft of making moments that matter.
Before you can design a gathering that moves people, you have to know what it feels like to be moved. So we begin there — with experiences you design for your own life.
You'll create an experience for yourself, then for someone you love. Then for a small group. By the end of the course, you'll have traveled a full arc of the craft — from the most intimate scale to the principles that bring rooms full of people to life. The same design intelligence that makes a perfect evening for one person is what makes a festival feel alive.
This course shows you how those scales connect and provides a framework for creating moments people will carry with them for the rest of their lives.
Over 6 weeks, we'll:
✨ Build the foundations of experience and ritual design from the ground up
✨ Design at three scales — for yourself, for someone you love, and for a group
✨ Work with creative constraints, the architecture of memory, and the elements of surprise and meaning
✨ Discover how intimate design thinking scales into large, unforgettable experiences
By the end, you will:
✨ Have a design framework you can apply to any experience you create — at any scale
✨ Have designed and tested real experiences, not just studied theory
✨ See gatherings, events, and ordinary moments differently than you do today
Course Details
🌀 Live on Zoom
⏳ 5 live sessions across 6 weeks, with independent design practice between each
👥 Max 20 participants per cohort
🗓 Cohort 1: Sundays from 4-6pm PST starting July 5th (Meetings 7/5, 7/12, 7/19, 7/26 8/9)
🗓 Cohort 2: Tuesdays from 11am-1pm PST starting July 6th (Meetings 7/6, 7/13, 7/20, 7/27, 8/10)
🌿 15 Early Bird seats available at $333
🌿 Full course contribution: $444
Ordinary Magic & The Art of Experience Design is a 6 week journey into the craft of making moments that matter.
Before you can design a gathering that moves people, you have to know what it feels like to be moved. So we begin there — with experiences you design for your own life.
You'll create an experience for yourself, then for someone you love. Then for a small group. By the end of the course, you'll have traveled a full arc of the craft — from the most intimate scale to the principles that bring rooms full of people to life. The same design intelligence that makes a perfect evening for one person is what makes a festival feel alive.
This course shows you how those scales connect and provides a framework for creating moments people will carry with them for the rest of their lives.
Over 6 weeks, we'll:
✨ Build the foundations of experience and ritual design from the ground up
✨ Design at three scales — for yourself, for someone you love, and for a group
✨ Work with creative constraints, the architecture of memory, and the elements of surprise and meaning
✨ Discover how intimate design thinking scales into large, unforgettable experiences
By the end, you will:
✨ Have a design framework you can apply to any experience you create — at any scale
✨ Have designed and tested real experiences, not just studied theory
✨ See gatherings, events, and ordinary moments differently than you do today
Course Details
🌀 Live on Zoom
⏳ 5 live sessions across 6 weeks, with independent design practice between each
👥 Max 20 participants per cohort
🗓 Cohort 1: Sundays from 4-6pm PST starting July 5th (Meetings 7/5, 7/12, 7/19, 7/26 8/9)
🗓 Cohort 2: Tuesdays from 11am-1pm PST starting July 6th (Meetings 7/6, 7/13, 7/20, 7/27, 8/10)
🌿 15 Early Bird seats available at $333
🌿 Full course contribution: $444