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Most of us who create experiences — events, gatherings, interactive art — have been trained to think about logistics. Timing. Attendance. Execution.
But there's a whole dimension of the craft most of us were never taught: how to design for how people feel.
This 8-week course is where that changes.
Before you can design a gathering that moves people, you have to know what it feels like to be moved. So we begin there — with experiences you design for your own life. Small, intentional, revealing.
Then we expand the circle.
You'll design an experience for someone you love. Then for a small group. By the end of the course, you'll have traveled the full arc of the craft — from the most intimate scale to the principles that govern rooms full of people. The same design intelligence that makes a perfect evening for one person is what makes a festival feel alive. This course shows you how those scales connect and provides a framework for creating moments people will carry with them for the rest of their lives.
Over eight weeks, we'll:
✨ Build the foundations of experience and ritual design from the ground up
✨ Design at three scales — for yourself, for someone you love, and for a group
✨ Work with creative constraints, the architecture of memory, and the elements of surprise and meaning
✨ Discover how intimate design thinking scales into large, unforgettable experiences
By the end, you will:
✨ Have a design framework you can apply to any experience you create — at any scale
✨ Have designed and tested real experiences, not just studied theory
✨ See every gathering, event, and ordinary moment differently than you do today
Course Details
🌀 Live on Zoom — small group, real conversation
⏳ 5 live sessions across 8 weeks, with independent design practice between each
👥 Max 20 participants — both cohorts filled last summer
🗓 Cohort 1: Mondays from 6-8:30pm PST starting April 27th (Meetings 4/27, 5/11, 5/25, 6/1, 6/8)
🗓 Cohort 2: Tuesdays at 12-2:30pm PST starting April 28th (Meetings 4/28, 5/12, 5/26, 6/2, 6/9)
🌿 5 Early Bird seats available at $333
🌿 Full course contribution: $444
Most of us who create experiences — events, gatherings, interactive art — have been trained to think about logistics. Timing. Attendance. Execution.
But there's a whole dimension of the craft most of us were never taught: how to design for how people feel.
This 8-week course is where that changes.
Before you can design a gathering that moves people, you have to know what it feels like to be moved. So we begin there — with experiences you design for your own life. Small, intentional, revealing.
Then we expand the circle.
You'll design an experience for someone you love. Then for a small group. By the end of the course, you'll have traveled the full arc of the craft — from the most intimate scale to the principles that govern rooms full of people. The same design intelligence that makes a perfect evening for one person is what makes a festival feel alive. This course shows you how those scales connect and provides a framework for creating moments people will carry with them for the rest of their lives.
Over eight weeks, we'll:
✨ Build the foundations of experience and ritual design from the ground up
✨ Design at three scales — for yourself, for someone you love, and for a group
✨ Work with creative constraints, the architecture of memory, and the elements of surprise and meaning
✨ Discover how intimate design thinking scales into large, unforgettable experiences
By the end, you will:
✨ Have a design framework you can apply to any experience you create — at any scale
✨ Have designed and tested real experiences, not just studied theory
✨ See every gathering, event, and ordinary moment differently than you do today
Course Details
🌀 Live on Zoom — small group, real conversation
⏳ 5 live sessions across 8 weeks, with independent design practice between each
👥 Max 20 participants — both cohorts filled last summer
🗓 Cohort 1: Mondays from 6-8:30pm PST starting April 27th (Meetings 4/27, 5/11, 5/25, 6/1, 6/8)
🗓 Cohort 2: Tuesdays at 12-2:30pm PST starting April 28th (Meetings 4/28, 5/12, 5/26, 6/2, 6/9)
🌿 5 Early Bird seats available at $333
🌿 Full course contribution: $444