Courses
Most of us who create experiences — events, gatherings, interactive art — have been trained to think about logistics. Timing. Attendance. Execution.
But there's a whole dimension of the craft most of us were never taught: how to design for how people feel.
This 8-week course is where that changes.
Before you can design a gathering that moves people, you have to know what it feels like to be moved. So we begin there — with experiences you design for your own life. Small, intentional, revealing.
Then we expand the circle.
You'll design an experience for someone you love. Then for a small group. By the end of the course, you'll have traveled the full arc of the craft — from the most intimate scale to the principles that govern rooms full of people. The same design intelligence that makes a perfect evening for one person is what makes a festival feel alive. This course shows you how those scales connect and provides a framework for creating moments people will carry with them for the rest of their lives.
Over eight weeks, we'll:
✨ Build the foundations of experience and ritual design from the ground up
✨ Design at three scales — for yourself, for someone you love, and for a group
✨ Work with creative constraints, the architecture of memory, and the elements of surprise and meaning
✨ Discover how intimate design thinking scales into large, unforgettable experiences
By the end, you will:
✨ Have a design framework you can apply to any experience you create — at any scale
✨ Have designed and tested real experiences, not just studied theory
✨ See every gathering, event, and ordinary moment differently than you do today
Course Details
🌀 Live on Zoom — small group, real conversation
⏳ 5 live sessions across 8 weeks, with independent design practice between each
👥 Max 20 participants — both cohorts filled last summer
🗓 Cohort 1: Mondays from 6-8:30pm PST starting April 27th (Meetings 4/27, 5/11, 5/25, 6/1, 6/8)
🗓 Cohort 2: Tuesdays at 12-2:30pm PST starting April 28th (Meetings 4/28, 5/12, 5/26, 6/2, 6/9)
🌿 5 Early Bird seats available at $333
🌿 Full course contribution: $444
Friends, I cannot recommend this course enough! To anyone who gathers people by design (or would like to). And especially to those of us who work in the industry, and wonder if perhaps (just maybe) the most important immersive experience we're creating is a life well lived in connection with others.
— Bronwyn, Moment FactoryWhat I loved about this course was the chance to learn something that felt bigger than a skill, it was like a door to somewhere else, the entrance to a bigger world beyond the logic of designing for efficiency.
— Julieta, Malva Lava