Ordinary Magic & The Art of Experience Design is a 6 week initiation in making moments that matter.

Before you can design gatherings that move people, you need to know what it feels like to be moved. So we begin there — with experiences you design for your own life and community.

You'll create an experience for yourself, then for someone you love. Then for a small group. By the end of the course, you'll have traveled a full arc of the craft — from the most intimate scale to the principles that bring rooms full of people to life. The same design intelligence that makes a perfect evening for one person is what makes a festival feel alive.

This course shows you how those scales connect and provides a framework for creating moments people will carry with them for the rest of their lives.

Over 6 weeks, we'll:

✨ Build the foundations of experience design from the ground up, not with theory, but with applied practice

✨ Design at three scales — for yourself, for someone you love, and for a group

✨ Explore creative constraints, design frameworks, and emotional intelligence practices that you can apply to any experience you create, at any scale

✨ Discover how intimate design thinking scales into large, unforgettable experiences

Course Details

🌀 Live on Zoom

📅 6 weekly sessions, Wednesdays 10–11:30 AM PT
Sept 16 – Oct 21 (9/16, 9/23, 9/30, 10/7, 10/14, 10/21)

⏳ Independent design practice between each session

✏️ ~1 hour per week of pre-recorded content and workbook exercises

👥 Max 20 participants

🌿 $444 — Price goes up to $555 on September 10th

✨ Two reduced-rate scholarship seats are held for those who need them. If cost is the only thing standing between you and this room, reach out to laika@ordinarymagic.co — we'll find a way.